Social Media Marketing For Business Growth 2017
Social Media Marketing For Business Growth: NECESSARY or not?
SOME STATISTICS ON SOCIAL MEDIA:
75% of male internet users are on Facebook as well as 83% of female internet users.
81% of millennials check Twitter at least once per day.
76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015.
There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23% year-over-year.
(courtesy of BlueCorona)
According to these statistics, most of the population can be found on some sort of Social Media devices.
They may be searching for random news, but what if they come across one of your competitors campaigns and there is a very convincing article written?
If your competitor had the chance to open discussions on widely used products that both the consumer and producer produces, this would act as a reason for your current customer to switch over.
But why would they switch over just because my competitor is on Social Media?
Social Media acts as a platform for companies, customers, and most of the population to gather their latest news, for work, gather information, participate in forum discussions, etc.
Target, Educate and Influence Your Customers
By using social media, you are able to interact with your customers 24/7 in order to Target, influence and educate as well as respond to issues that may arise at the touch of a button
Even though it is 2017, there are many business’s that refuse to enter the social media era. They do not understand the benefits that allow you to connect with your customers.
Humans have a deep need for building strong connections, and getting things taken care of right away, so having social media can mean the difference of offering that service or not.
TARGET YOUR AUDIENCE
Based on your target population, you have the ability to find your target audience using your preferred social media platform of choice and offer purposeful messages tailored specifically towards them.
Right now, there are platforms such as:
Each one of these social media platforms attract millions of new users each day to interact with their peers as well as giving business’s a new way of interacting with their competitors.
REACHING LARGER AUDIENCES
Social Media will allow you to find your target audiences in different parts of the world.
For example, if you have a business selling shoes in San Francisco and you would like to sell your shoes to the same type of target audience in a different location such as Los Angeles, then social media can give you that opportunity.
Using Facebook Advertising, you will have the opportunity to target location specific areas along with specific age and gender.
FACEBOOK INSIGHTS: HOW TO INVEST PROPERLY
By using Facebook insights and reports, you can see how people are responding to your advertising.
If one ad is performing better than another one, you can change your advertising techniques to see what works and what does not work.
INFLUENCE YOUR TARGET AUDIENCE
With paid advertising, you can reach a larger audience using platforms such as Linkedin, Facebook, Twitter and much more.
Even though websites are the best real estate that you have on the web,
PROVIDING VALUE TO YOUR CUSTOMERS
Providing value to your customers show that you care about their needs, and makes your business stand out. It is important to offer valuable information to your customers such as infographics, best practices and much more. In the long run, your customers will use this information while using your products.
STARTING THE CONVERSATION
Thought provoking questions entice your target audience to think critically about your product, and this can lead to more engagement with your product as well as provide insight into what your customers needs are.
In turn, this will offer you the opportunity to enhance your own product which will help them succeed while using your product.
PLANT THE SEED
For customers that are on the journey of finding a product that will help their business or pain points, they may come across your business and they will stop by and see how valuable your information is.
If your information provides useful to them for their pain points, they may not buy then and there, but they will be able to keep you in mind.
This may come in the form of a Facebook Like, or Comment in the form of a question.
Social Media Marketing For Business Growth: Necessary or Not?
Many businesses are still not using Social Media Marketing For Business Growth, but many companies are.
The companies that are using Social Media for Social Media Marketing For Business Growth are noticing a lot of traction, but then there are businesses that use Social Media and then get annoyed with it because of the learning curve.
Many companies are being beaten by the competitor because they still refuse to use social media to connect with their customers. In today’s world, convenience is everything as well as connecting with others.
It’s important to be a part of the community and grow your customer base because it may just lead your business to the biggest growth curve it’s ever seen.
If you are interested in learning more, or hiring someone to help with your social media, feel free to email me at my email address
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