Google Analytics Tools and Bit.ly

Bit.ly and Google Analytics Tools – Why you need Both for your Business

Bit.ly is an amazing tool that can be used to track your data in real time and on the day of. Google Analytics tools do not provide the day of analytics tools. With Bit.ly, you can see what time of the day and from which device your users are visiting your content.

Not only does Bit.ly create customizable links to make your links look memorable, but they also offer your company the opportunity to track your audience from the moment you send out your Content to your audience.

This type of information can be used to create and send more information to your user at the exact moment they are visiting your information.

Based on the information they are seeking out, Digital Marketers can use Google Analytics tools to gain insight to their customer’s buying stage, then create and send a campaign in order to increase sales conversions.

By no means am I saying to throw out your Google Analytics links.

Even thoughGoogle Analytics tools do not provide the day of analytics tools like Bit.ly, the service does offer real time data to your business. This information is invaluable for where to move your company’s Marketing efforts for the future.

Bitly Stats

 


Google Analytics offers so many tools such as:


Real Time Data Analytics

This information shows exactly how many people are on your page right now.  Not only that, but this feature also allows the Analyst to see the user’s location in the world.  Knowing where your traffic is coming from is important because you can market your efforts towards the identified city, country, state, etc. This feature also offers information on traffic sources, page views, events, and conversions completions.

Based on the information they are seeking out, Digital Marketers can useGoogle Analytics tools to gain insight to their customer’s buying stage, then create and send a campaign in order to increase sales conversions using Bitly’s information.  Bitly’s information will let marketers know which ad has been accessed and at what time, whileGoogle Analytics tools will allow Marketers to act fast.

They can test different means(social, website feature change, email) of targeting users when they are actively seeking information.


Audience Information

 

This data determines if there are new or previous users, pages views, average sessions, % Bounce rates, Revenue(per user – new feature), ability to create cohorts (new Feature).

The amount of pages per session can really let you know how your users are interacting with your information.  Based on these results, a good amount of the users are  interacting with the information provided in the Blog.  Business’s can use this  information to create A/B testing to improve this performance even further.

By making one simple change to your landing page, marketers can test to see how their customers are interacting with the information on the websites.

This is a great example of how Bit.ly and Google analytics tools can work together.

From this information, a simple change to the website based on this information and the bounce rate, can be made and then a social media campaign using Bit.ly can be created to send out to your users.  The traffic coming in from these sources can be an insight for the Marketer to send out information at the moments

 

 


Other factors that Google Analytics tools captures are:

  • Demographics – Age and Gender
  • Interests
  • Geolocation – Language and Location
  • Technology –
    • BRowser and OS – Tells you browser Information such as Chrome, Safari, Firefox, Android
  • Devices – Mobile, Tablet or computer
  • Previous Data in the past
  • Benchmarking – user flow through your sales funnel

CONCLUSION

Because buyers are using so many different devices(cell phone, tablet, computer), and purchasing decisions are changing so quickly, the power of Bitly and Google Analytics can help business help the customer along the buying process.

Important information that buyers are seeking can be given in a moments notice because tools like Bitly and Google Analytics can show us “the business’s” what the customer’s are interested in.

Based on the information the customers are seeking out, Digital Marketers can useGoogle Analytics tools to gain insight to their customer’s buying stage, then create and send a campaign in order to increase sales conversions.

Check out my Youtube Video on this Topic:

 

 

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Jonathan Hollander

Hi, My name is Jonathan Hollander.
I was born in San Francisco, and I enjoy learning about new technologies including Digital Marketing, Content Marketing, and creating Websites.