Getting Started with Twitter Marketing Strategy 2017

Twitter Marketing Strategy 2017

Twitter Statistics for:

(Twitter Marketing Strategy)

  • 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
  • 54% of Twitter users earn more than $50,000 a year at least.
  • The top three countries by user count outside the U.S. are Brazil (27.7 million users), Japan (25.9 million), and Mexico (23.5 million).
  • Total ad engagements were up 91% year-over-year.

(Omnicore Agency)

How can you Advertise on Twitter?

  • Follower Targeting
  • Device Targeting
  • Geography Targeting
  • Keyword Targeting

Why Would I Advertise My Business on Twitter?

  • Acquire New Customers
  • Acquire New Followers
  • Promote your brand
  • Advertise Discounts
  • Conversion Tracking

What is Twitter?


Twitter is the social media platform that helps people find out whats happening in the world in real-time.

Some people use twitter for business, marketing, News, Sports, Pop culture, follow their favorite influencers or getting commuter/disaster updates.

What do you use it for?

What is a Tweet?

twitter tweet twitter tweet


A tweet is a message or article limited to 140 characters of text referring to a specific conversation using the Hashtag “#” symbol.

It is used for mentioning things happening at the moment of the post such as “passing through the Pacifica Tunnel” or “watching the 49er Game”.

What is a Retweet?

twitter tweet

After seeing someone else’s tweet(message or convo), you may want to spread that tweet to your followers because you think it’s interesting or evokes some sort of emotion inside of you.

What is the difference between “Follow” and “Following”?

When you are following someone, you are signed up to get notified to see their tweets, and when you are being “follow”ed, this means your tweets are showing up in someone else’s news feed.

What is a “#” Hashtag and what does it do?

Hashtag’s are a way that Twitter links multiple tweets that are talking about the same thing.

For example, if there is a 49er game happening, there might be a hashtag “#49ersvsEagles” going around.

When one person types this into the search bar, search results for multiple tweets all around twitter will show up in the search results.

What is the “@” sign ?

The @ sign helps you call out other people’s Usernames in your tweets such as the following example:

“Hello @49ers, How are you doing?”

This will locate and send a notification to the user with the name of @49ers.

What is a “DM” or Direct Message on Twitter?

A Direct message allows you to send a private message from one twitter user to another twitter user.

What is Geolocation or Geotagging?

This is letting other users know where you were when you posted this tweet.

Can I advertise my product with Promoted Tweets, Videos, ?

Yes, advertising is allowed on twitter, and will bring your content to the top of search results for your intended audiences.  These advertisements will have a message letting user know that these are sponsored, and you do have to pay for them.




Twitter is an amazing tool and a well thought out Twitter Marketing Strategy can help get your product in front of your target Audience at the right time and in the right location.

Paid advertising is a great  being used on Facebook, Twitter LinkedIn, and it is difficult to predict where your customer will be at any one moment.  With paid advertising, this Twitter Marketing Strategy gives your business the opportunity to connect with current and perspective clients on an ongoing basis with the confidence of knowing your advertisement was put in front of them.

If certain advertisements were not successful at delivering results, then it is your responsibility to figure out why and make it work better the next time for your Twitter Marketing Strategy



How to set up your Blogger Account – Youtube Video Tutorials on how to get started with Blogger, set up your account, and post your first Blog with in 15 minutes

Awesome (Free) Blogger Templates – So many free Blogger templates to make your Blog look amazing!!

Beginner WordPress Tutorials – Amazing troubleshooting resources for beginners, especially if you don’t want to learn to code.  Recommends great plugins for just about everything

Free WordPress Themes for your Blog – Free Themes available. Definitely a great place to check out before you start building your blog.

Jonathan Hollander

Hi, My name is Jonathan Hollander. I was born in San Francisco, and I enjoy learning about new technologies including Digital Marketing, Content Marketing, and creating Websites.