Facebook Business Page Tips and Tricks 2017

Facebook Business Page Tips and Tricks 2017

Facebook Business Page Tips and Tricks 2017:

Over 1.5 Billion people use Facebook.  Get ready for some marketing tools.

FACEBOOK PAGE VS. FACEBOOK BUSINESS PAGE

Most people use facebook as a platform for connecting and engaging with friends regarding things that are happening in their lives.  Posts can include anything from something cool, sad, funny or hateful found on the internet to the most important things going on in your life such as a wedding announcement, pictures, etc.

A personal facebook account must be verified with your phone number, email, Date of Birth, etc.  Facebook truly wants to know that you are a real person, and will verify in this manner.

Facebook Sign in page

Facebook also allows you to open a Business page for a number of reasons with the 6 different options show you below.

Tip #1:

In order to create a Facebook Business Page, you must first create a personal Facebook page.  From here, you can open up facebook and click on the upper right bar and navigate to “Create Page”.

From here, you are given the option of choosing which type of Business page you would like to set up.

Facebook Business Page Create Facebook Business Page Options

After choosing the cause or Business that you are interested in, Facebook will bring you to an empty page with the title of your new Facebook blog.

Welcome screen Facebook

Tip #2: Picture Sizes Needed

If in doubt, you can always check the help page: HELP PAGE

  • Facebook supported sizes for Photos are :
    • Regular photos: 720px, 960px or 2048px wide
    • Cover photos: 851px by 315px
  • If your photo is 100MB or higher, Facebook will compress your image
  • images are only supported as a JPEG with an sRGB color profile

TIP #3: 360 Photos

If you want to stand out, check out this link: How to Create 360 deg Photos for FB

A 360 degree photo will help you stand out from your competition, and this can be done using specific devices, apps, software mentioned below.
Think about a photo of your business in action with a 360 degree photo where your client can really feel like they are experiencing your business first hand with an interactive 360 photo.
Your pictures will be enabled to be seen upwards, downwards, center and behind.
One of the following Devices:
  • Ricoh Theta S
  • Giroptic 360 Cam
  • Samsung Gear 360
  • LG 360 Cam
  • IC Realtech ALLie
  • 360Fly
  • Panono
iPhone or iPad
Try taking a panorama using:
  • iPhone 4S or newer
  • iPad mini 2 or newer
  • iPad Air and iPad Air 2
  • iPad Pro
Samsung Galaxy
Try taking a panorama using one of the following in Surround Shot or Panorama mode:
  • Samsung Galaxy S5 or newer
  • Note 3 or newer

TIP #4: Update your About Page and Edit your @username

Make sure that you edit and update your about page.  Before someone will become a part of your page, they will read your About page to find out if you have the following:

  • address
  • website
  • email
  • phone number
  • start date
  • your story

Create a catchy username so that your business will be easy for other business’s and customers know how to reach you.

about page facebook

TIP #5: Schedule Posts at least 2 X per day

Everyone knows there are apps like buffer and MeetEdgar to schedule your posts for you, but did you know that you can schedule your posts on Facebook?

For each business, I would say that posting should be done at least 2X per day, so that your clients know that you are out there.

Being able to schedule your posts for future dates can actually eliminate the need for using paid apps unless you are posting to multiple social media accounts.

 

create new posts sched posts

TIP #6: Check your Facebook Insights Often

Facebook insights provides invaluable information about the posts you are sending out as well as your audience growth.

This information will let you know the following:

  • reach
  • page likes
  • Videos
  • Post Engagements – how many people clicked
  • page followers
  • page previews

This information is important for you to check often so you know how many people are seeing the posts you are creating.

insights facebook

TIP #7: Try Out Facebook Advertising

If you have a business and you are checking your stats, and you are not getting any engagements, likes, etc, then it may be valuable for you to try out facebook advertising.

Facebook Advertising will help you reach more people, gain more followers/likes, and eventually get you more sales.

Remember the saying:

You’ve got to be seen by many people in order to sell to many people, and it’s not always about having a great product, but it is about marketing that product.

Feel free to check out this page: Here

RESOURCES AND HELPFUL ARTICLES:

How to set up your Blogger Account – Youtube Video Tutorials on how to get started with Blogger, set up your account, and post your first Blog with in 15 minutes

Awesome (Free) Blogger Templates – So many free Blogger templates to make your Blog look amazing!!

Beginner WordPress Tutorials – Amazing troubleshooting resources for beginners, especially if you don’t want to learn to code.  Recommends great plugins for just about everything

Free WordPress Themes for your Blog – Free Themes available. Definitely a great place to check out before you start building your blog.

Jonathan Hollander

Hi, My name is Jonathan Hollander.
I was born in San Francisco, and I enjoy learning about new technologies including Digital Marketing, Content Marketing, and creating Websites.