Elevator Pitch Example: How To Create An Effective Elevator Sales Pitch

Elevator Pitch Example: How To Create An Effective Elevator Sales Pitch

An Elevator pitch example:

An Elevator pitch is a 30 second pitch that has the intent of sharing

  1. who you are( or your company)

  2. how your company solves a specific need for the business you’re talking with

  3. hook,

  4. purpose,

  5. situation

  6. Intended to builds credibility

  7. Goal: to set up a more in depth meeting to sell your product

In most professional’s lives, you only get about 30 seconds to a minute to sell your product to a potential buyer, so an Elevator pitch is the equipment needed to grab the potential client’s attention with a quick attention grabber.

Most people’s attention spans are extremely short, so this elevator pitch must be special and grab someone’s attention.

The number one goal is to answer this question:

What’s in it for the person you’re delivering the Elevator speech to?

Being able to describe what’s in it for the person you’re speaking with will not be enough because you have to say it in a way that will grab their attention, and make them want to do business with you in the future.

The basic breakdown when delivering your message is to first deliver the “hook” which is the 1-2 sentence question that makes the potential client interested in learning more about your product.

For example, a dental sales representative could say to a Dentist, “How many times have you told a patient to floss three to five times a week to have them tell you they forgot 6 months later?”

I believe all Dentists would be hooked immediately because they would have so much less work to do if there was a product that helped reduce the amount of cleaning and infections caused by a lack of flossing.

After this hook is complete, relate to your potential client by answering the question the same way they would. For example, the answer to the previous question would be “The excuses are always the same – I started off great, and at about the two to three-week mark, I just stopped.”

Now that your potential client really can recognize that you

  1. Understand THEIR PROBLEM
  2. Know just how they do react

Elevator Speech Example

Then, you can give them a 1-2 sentences about what your company does and how your product can solve their need. After putting it all together, it would sound just like this Elevator Pitch Example:

How many times have you told a patient to floss three to five times a week to have them tell you they forgot 6 months later? The excuses are always the same – I started off great, and at about the two to three-week mark, I just stopped. These individual customizable “Dental Care Packages” filled with personalized Floss, toothpaste, personalized and branded t-shirts, and a note from their Dental Hygienist reminding them to keep up with their flossing will help strengthen good Oral hygiene habits, and show that your team cares.

This elevator pitch example promoting Dental Care Packages has the clear purpose of giving a gift to the customer, making them feel like the Dental team cares about them, and also reinforces their positive behavior around the time where most people stop their Oral Hygiene.

This clearly makes the customer’s life simpler because they don’t have to go to the store to pick up floss or toothpaste.

The common problem is that the Dental Professional and the Salesman understand the forgetfulness of the patient flossing regularly around the 1-month interval allows an emotional connection to the issue. The need is that the patient needs to remember to floss, but they always forget, but their oral health depends on it.  This example of a need is a possible intervention can serve as a reinforce good oral hygiene, and save time and effort on the Hygienist six months later.

Being able to relate to the Dental professional by saying that Patients always give the same excuse generalizes a common problem, and then offering a simple solution, in addition to offering a way to passively build their internal marketing with branded t-shirts can help build credibility. It does so because it speaks to two unspoken needs without asking the Dental Professional a simple question.

This Elevator pitch example does not explain the whole business of the Dental Portfolio, branding, website creation, etc, but it gives a glimpse into how this business stands out from it’s competitors.  There is a clear hook, purpose, situation and builds credibility in this elevator pitch example.

 

Further Resources

Elevator Speech Tutorials

UC DAVIS ELEVTOR SPEECH

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Jonathan Hollander

Hi, My name is Jonathan Hollander.
I was born in San Francisco, and I enjoy learning about new technologies including Digital Marketing, Content Marketing, and creating Websites.