The 7 Qualifications for Content Marketing Strategy For Small Business 2017
What is Content Marketing?
Content Marketing –
Before we get to the 7 qualifications for amazing Content Marketing Strategy for the Small Business, we have to understand what Content Marketing is.
Content Marketing is defined as the process of creating valuable, reliable , relevant content to attract, acquire and engage your audience.
Where can Content Marketing be Effective for your business ?
Consumers in todays market are using many different types of devices such as
Then, they are getting their information from many different social media platforms such as
How is Content Marketing Important for Your Business ?
There is an abundance of information and people want real genuine info. It is too easy to find information on the internet, and most of the time it is difficult to find someone that you trust. This brings us to the point of influencer marketers.
People trust people that are genuine, and provide valuable content to them. In the world of Content Marketing, there is
Attention scarcity – a customers attention is literally all over the place.
Content marketing can differentiate your business by providing educational content on many different platforms geared toward your consumer.
The goal is to provide exceptional quality content that your consumer can trust, and the way it works is by developing a brand.
7 qualifications to Content Marketing are:
1. Your content aims to Engage individuals on their own terms – meet your consumers on social media platforms relevant to your consumers.
For example, Business Insider article states:
- US Facebook users aged 45-54 are spending more time on Facebook, and represent 21% of the total time spent on the platform, more than any other age group.
- Forty-five percent of US adult internet users with an income higher than $75,000 annually are on LinkedIn, making it more popular among this demographic than Instagram (31%), Pinterest (35%), or Twitter (30%).
2. Based on Interactions with your buyers – Provide relevant and informative information to your target audience based on research based demographics in mind.
If your consumers are within a certain age or demographic and there are certain events happening within their location, appeal to how your product will help their pain points.
Your product should always bring to light and acknowledge your consumers pain points, even if the consumer did not know they had this pain point, and then offer a solution to their need.
3. Your Business’s Content tells a continuous story
Your brand, your Mission and your vision is an extension of your vision. Use this to appeal to your audience as a culture.
Ask yourself “how did your company evolve to what it is today?”, “how is your content continuing to help your target audiences pain points?”, “what is your vision for the future” and “what is your mission for the future?”.
4. Who/ What group is the Right fit for your channel –
Great Content Marketing will be very specific and it will serve it’s purpose for good, but know who will benefit from your product and who will not benefit for your product.
Tell your audience exactly what/How/Why your product will benefit your target audience and what/how/why anyone else may not benefit from your product.
5. Have a Clear Purpose – A Clear Goal –
With every article or blog that you create, make sure there is a clear goal or purpose for what is created. Are you trying to:
- create a lead magnet
- showcase your mission or vision
- attract new followers
- build your brand
6. Pre defined metrics – Know How you will measure your Goal
- new followers?
- Email Address’s and Names obtained?
- # of people reached
7. Always evergreen – must last months, years
Information that you provide must be important and relevant to your users and must be able to be useful to your consumers for the long run. They need to know that your information is useful for their pain points.
CONTENT MARKETING STRATEGY FOR THE SMALL BUSINESS Email Marketing:
411 rule – Joe Pulizzi suggests –
4 educational assets – best practices and tips
1 soft promotion to promote a webinar
1 hard promotion – sales product detail